Effective yield management strategies can lead to satisfied customers.

Yield management strategies are designed to optimize revenue and maximize the use of available resources, such as tee times and service offerings. These strategies involve analyzing customer demand and adjusting prices or availability accordingly to achieve greater profitability.

When effectively implemented, yield management can enhance customer satisfaction because it creates a balance between pricing and service quality. For instance, when pricing is dynamically adjusted based on demand, customers may find greater value and be more willing to play during off-peak times, which enhances their overall experience.

However, if yield management is poorly executed or perceived as unfair by customers—such as excessive price fluctuations or the perception that the pricing is not transparent—this can lead to dissatisfaction.

Thus, the statement asserts that effective yield management strategies can lead to satisfied customers, which is fundamentally true. They help cater to customer preferences while also aligning with business objectives, thus fostering a positive experience. A well-executed yield management strategy not only generates revenue but also contributes to customer loyalty and repeat business by ensuring customers feel they are receiving value for their money.