How can surveys and focus groups help a facility in terms of promotions?

Surveys and focus groups are invaluable tools for understanding the target market because they gather direct feedback from customers. This information allows a facility to grasp the preferences, needs, and perceptions of its clientele, which is crucial when crafting promotions. By understanding what motivates customers, what services or products interest them, and how they view the facility, management can tailor marketing strategies more effectively. This targeted approach helps to create promotions that resonate with the audience, leading to higher engagement and potentially increased sales. In contrast, the other options do not directly relate to the strategic benefit of using surveys and focus groups in developing promotions.