Is merchandise carried by the competition an important factor in the merchandise assortment plan?

Merchandise carried by the competition is indeed an important factor in the merchandise assortment plan because it provides valuable insights into current market trends, pricing strategies, and customer preferences. By understanding what competitors are offering, a golf operation can identify gaps in its own assortment and make informed decisions about which products to carry to attract and serve customers better.

Analyzing competitor merchandise helps to create a competitive advantage. If a golf operation is aware of popular items or brands that competitors feature, it can either choose to stock those same items or find unique products that differentiate it from others. This consideration contributes to maintaining a robust and appealing inventory that meets customer demands effectively.

While other factors, such as seasonal trends or compatibility with existing merchandise, are important, the overarching influence of competitive offerings on customer choices and market dynamics underlines why this aspect should not be overlooked in developing a comprehensive merchandise assortment plan.