True or False: Selling the game of golf is not a part of internal marketing?

Selling the game of golf is, in fact, a vital component of internal marketing. Internal marketing focuses on promoting the value, benefits, and enjoyment of the golf experience to employees, members, or customers already involved with a facility or club. This includes not only engaging current members but also inspiring employees to promote golf to potential new players within their circles, thereby fostering a stronger community and increasing participation.

When the game of golf is sold internally, it results in more enthusiastic advocates who can communicate the benefits of the sport and encourage others to participate. This can lead to greater retention rates and higher levels of engagement, as both staff and members become champions of the game. By effectively selling the game internally, facilities can enhance their overall marketing strategy and improve customer relations.