True or False: Social media is a method that professionals can use to communicate with potential and existing customers?

Social media is indeed a valuable tool for professionals to communicate not only with potential customers but also with existing ones. Its reach allows businesses to engage with a broad audience, share important updates, promote events, and provide a platform for customer feedback and interaction. By utilizing social media, professionals can create a dynamic presence that fosters relationships, enhances customer engagement, and builds brand loyalty. This multi-faceted communication approach can lead to increased visibility and better customer service, making it an essential component of modern business strategies. Thus, the assertion that social media can be used for communication with both potential and existing customers is accurate.