What aspect of marketing can include community engagement and promotional events?

The correct answer highlights that community engagement and promotional events are essential components of external marketing. This aspect of marketing focuses on how a business interacts with its target audience outside of its immediate operations. By organizing promotional events, a golf facility can create a direct connection with the community and potential customers, fostering relationships that enhance brand awareness and loyalty.

External marketing aims to reach a broad audience, utilizing various channels to communicate the value and importance of the golf facility within the community. This not only raises awareness about services and events but also encourages participation and builds a sense of belonging among local golfers. Engaging with the community through events such as tournaments, clinics, and social gatherings positions the facility as an integral part of the local landscape, making it more relatable and accessible to potential customers.

Other options do not fully capture the scope of community engagement in relation to promotional events. Public relations, while potentially involving some aspects of community interaction, primarily focuses on managing the facility's reputation and brand image. Direct marketing is more targeted and typically involves direct communication with specific individuals rather than community-wide events. Retail sales, focused on transactions, do not encompass the broader engagement strategies that external marketing entails.