What coordination tool is demonstrated when a golf instructor fits a student for clubs?

The demonstration of fitting a student for clubs by a golf instructor exemplifies cross-operations marketing. This concept involves integrating various aspects of the golf operation to enhance the overall customer experience. When instructors fit students for clubs, they are not merely giving a lesson but are also promoting the pro shop’s merchandise simultaneously. By recommending specific clubs that cater to the student's unique needs, the instructor fosters a connection between the instructional side of the operation and the retail aspect, encouraging students to make purchases that improve their game.

This interaction also reflects a collaborative effort to ensure that the student’s learning and equipment complement each other, thereby maximizing the value of the instruction received. The process highlights how different areas of the golf operation can work together to create a seamless experience for the customer, which is a key principle of cross-operations marketing.