What document is used to outline merchandising objectives for events occurring throughout the year?

The document that is most effective in outlining merchandising objectives for events occurring throughout the year is the Merchandising Plan. A Merchandising Plan specifically focuses on the strategies, goals, and tactics that a facility will employ to manage its merchandise and maximize sales throughout various events. It takes into account seasonal influences, target customer demographics, types of merchandise to be offered, pricing strategies, and promotional activities for each event.

While an Event Schedule provides a timeline of events, it does not detail the specific merchandising strategies associated with those events. The Operation Manual outlines procedures and policies related to golf operations but may not focus on the merchandising objectives specifically. The Master Calendar is useful for tracking important dates and events but does not provide the in-depth details necessary for effective merchandising objectives. Thus, the Merchandising Plan serves as the critical document for setting clear goals and strategies related to merchandising during the year.