What is a major benefit of utilizing an internal online reservation system?

Utilizing an internal online reservation system primarily allows a golf operation to avoid fees from middlemen. This is significant because third-party platforms often charge commissions or fees for facilitating bookings. By managing reservations internally, the golf facility can retain more revenue that would otherwise be lost to these intermediaries. This cost savings can then be reinvested into the operation, enhancing services or facilities offered.

While avoiding fees is a major advantage, it can also contribute to better financial health for the club, potentially allowing for competitive pricing or investment in customer experience enhancements. This economic benefit can play a crucial role in the long-term sustainability and growth of the golf operation.