What is considered the most important factor when evaluating the type of merchandise to purchase for a shop?

When evaluating the type of merchandise to purchase for a shop, the most important factor is core merchandise stock. Core merchandise refers to the essential and staple items that are consistently in demand from your customer base. These are the products that are central to your shop’s identity and represent the foundation of your inventory.

Having a well-stocked core merchandise inventory ensures that you can meet the needs of regular customers and maintain steady sales. It reflects an understanding of your audience’s preferences and facilitates customer loyalty, as shoppers will return to find the items they expect to see consistently available.

While trendy merchandise can attract attention and boost sales temporarily, it may not align with the long-term purchasing habits of your clients. Special promotional items and low-cost products also have their place, but they should complement, rather than replace, a strong selection of core merchandise. By prioritizing core stock, you establish a reliable, functional inventory that serves the basic needs of your business and fosters sustainable growth.