What is one of the first things to establish when defining a golf operation?

Establishing customer demographics is crucial for defining a golf operation because it provides a foundation for understanding who the target audience is. By identifying the characteristics of potential or current customers—such as age, income level, interests, and golfing experience—golf operations can tailor their services, marketing strategies, and facility offerings to meet the specific needs and preferences of their clientele.

Understanding customer demographics allows golf operations to make informed decisions about pricing, membership structures, and the types of events or programs to offer. Additionally, demographics can help in determining which amenities or facilities may attract more customers or enhance the overall experience, ensuring the operation is designed with the customer in mind.

Other factors, such as technology requirements, facility aesthetics, and staffing numbers, are indeed important for running a successful golf operation, but they often stem from an understanding of the customer demographics. By first focusing on who the customers are, the operation can better align its resources and strategies to meet the demands of its market.