What is the retail price of a shirt if its cost is $30 and a keystone pricing strategy is applied?

In a keystone pricing strategy, the retail price is typically set at double the cost of the item. This strategy is commonly used in retail to cover overhead costs and to ensure a standard markup that can support the business’s profit margins.

In this case, the shirt has a cost of $30. By applying the keystone pricing strategy, the retail price is calculated as follows:

Retail Price = Cost × 2

Retail Price = $30 × 2

Retail Price = $60

This results in a retail price of $60 for the shirt. This pricing approach allows retailers to maintain healthy profit margins while still remaining competitive in the market. The other options do not reflect the doubling of the cost and therefore do not align with the keystone method.