What should be the starting point for developing new promotional programs?

The starting point for developing new promotional programs should ideally focus on tried and true practices adopted by other successful facilities. This approach provides a proven foundation, allowing a facility to leverage successful strategies that have been tested in the marketplace. By analyzing what has worked well for others, a facility can adapt these methods to fit its specific context and customer base, increasing the likelihood of success.

This strategy minimizes risk by utilizing established practices, which can save time and resources in the planning and execution phases of promotional programs. It also allows for quicker implementation since the concepts are already validated rather than requiring extensive experimentation. Moreover, understanding proven strategies often reveals insights about customer preferences and behaviors, enabling more targeted and effective promotional efforts.

While innovative approaches, extensive market research, and discounts can play vital roles in promotional planning, starting with successful existing practices can create a strong base from which to innovate and expand.