What should increase in the retail operation to add value?

Increasing the quality of products and customer service is essential in a retail operation because these factors directly influence customer satisfaction, loyalty, and overall sales. High-quality products ensure that customers receive good value for their money, leading to repeat business and positive word-of-mouth referrals. Furthermore, excellent customer service enhances the shopping experience, making customers feel valued and appreciated. When customers receive attentive service—prompt assistance, knowledgeable staff, and a welcoming atmosphere—they are more likely to return and recommend the establishment to others. This approach not only boosts immediate sales but also builds long-term relationships, contributing to sustained success and profitability of the retail operation.

While other factors such as working hours, marketing budget, and product variety are important, they may not have as immediate or profound an impact on the value perceived by customers as quality and service do. Working more hours does not guarantee better service; simply increasing the marketing budget without improving quality or service may not yield the desired return on investment; and while product variety can attract customers, it is the quality and service that ensure they leave satisfied and willing to return.