What type of merchandise is designed to encourage gift purchases?

Fringe products are specifically designed to appeal to customers making gift purchases, often because they are unique, fun, or aspirational items. They typically fill a niche that sets them apart from more utilitarian offerings, making them attractive for shoppers looking to give something special to a friend or family member. These products often feature distinct branding, packaging, or novelty, enhancing their appeal as gifts. The aim is to tap into the emotional aspect of gift-giving, where buyers want to impress or please the recipient with something memorable or lavish, which fringe products effectively provide.

Seasonal products may also be purchased as gifts but are typically tied to specific holidays or events, making their appeal more temporary. Luxury items can be considered gifts as well, but they cater to a higher-end market and might not be as accessible or relatable as fringe products. Essential goods, while valuable, lack the novelty and gifting appeal that fringe products possess, as they are generally items that people need rather than want to give as gifts.