When choosing a merchandise mix, which consideration is of highest priority?

The highest priority when choosing a merchandise mix is core merchandise stock. Core merchandise refers to the fundamental items that consistently sell well and form the backbone of a retail operation. This aspect is crucial for maintaining a steady revenue stream, as it guarantees that popular and essential products are always available to meet customer demand.

By prioritizing core merchandise stock, a business ensures that it retains loyal customers who rely on the availability of these essential items. It also helps in establishing a strong brand identity, as customers associate the store with these staple products. While other factors such as variability, luxury brands, and cost reduction strategies are important in the broader context of merchandise planning, core merchandise stock serves as the foundation upon which these other considerations can effectively build. This strategic focus supports both immediate sales goals and long-term customer satisfaction.