Which element should be in place before defining the golf operation?

Understanding the facility type and customer base is essential for defining the golf operation because these elements provide a foundational context for all other decisions and strategies. Knowing the type of facility—whether it is a private club, a public course, or a resort course—helps shape the operational model, including service offerings, member experiences, and pricing structures.

Additionally, having a clear picture of the customer base allows for targeted marketing efforts, tailored services, and more effective engagement strategies. This information informs what amenities and programs should be prioritized, how to best serve the clientele, and ways to enhance customer satisfaction and loyalty.

While employee performance metrics, an annual maintenance schedule, and membership growth strategies are important components of golf operations, they are more tactical and operational in nature. They stem from the foundational understanding that comes from knowing the facility type and customer base. Thus, establishing these core elements forms the groundwork necessary to build a successful and sustainable golf operation.