Which of the following is considered a true statement regarding reducing green fees?

Reducing green fees can be a strategic decision that positively impacts other aspects of a golf operation. When green fees are lowered, it can attract a greater number of golfers to the course, increasing overall foot traffic. This influx of customers not only enhances revenue from green fees but can also boost sales in ancillary departments such as food and beverage, merchandise, and services.

For instance, when more golfers are on-site, they may be more inclined to purchase meals, drinks, or pro shop items, leading to an overall increase in sales for the facility. Additionally, increased play can improve the visibility of the brand and help build a loyal customer base, as more players have the chance to experience the course. Driving up overall engagement and enhancing the customer experience can ultimately lead to better long-term profitability for the establishment.

In contrast, the other options suggest unfounded negatives regarding the practice of reducing green fees. The idea that lowering fees should never be done overlooks the potential benefits it can provide in terms of increased volume and overall customer satisfaction, especially if combined with excellent service and added value experiences. Similarly, the belief that it always leads to customer dissatisfaction ignores the potential for positive customer reception, particularly if they perceive value in what they are receiving. Lastly, the assertion that