Which of the following is an example of a value-added strategy to boost sales in a golf shop?

A value-added strategy focuses on enhancing the overall customer experience or providing additional benefits that differentiate a business from its competitors. Club fitting or repairs exemplify this concept effectively because they are personalized services that not only meet specific customer needs but also demonstrate expertise and a commitment to customer satisfaction.

When golfers receive club fitting services, they gain insights into how their equipment can be tailored for better performance, which can lead to improved gameplay and satisfaction. Additionally, offering repair services assures customers that their investment in equipment will be well cared for, fostering loyalty and encouraging repeat business. This approach not only generates additional revenue but also enhances customer relationships, positioning the golf shop as a trusted resource.

Other options, while beneficial for sales, do not add the same level of perceived value as tailored services. Discounts on all items might increase foot traffic temporarily but can lead to reduced profit margins without fostering long-term loyalty. Running social media campaigns can raise awareness and attract new customers, but they primarily serve as marketing tools rather than direct value additions. Creating a loyalty program encourages return visits and purchases but may not enhance the immediate customer experience when compared to the impactful nature of personalized fitting and repair services.