Which of these strategies is used to increase the perceived value of merchandise?

Increasing the perceived value of merchandise involves enhancing how customers view the quality, utility, and overall worth of a product. Providing club fitting services is a strategy that significantly contributes to this enhancement. When customers receive personalized attention and expert recommendations tailored to their specific needs, it not only leads to a better fit for their equipment but also conveys a message that the business cares about their unique requirements. This personalized service creates a sense of exclusivity and professionalism, positioning the merchandise as higher quality in the eyes of the consumers.

Through club fitting, customers are likely to experience improved performance and satisfaction with their purchases. This enhances their perception of both the merchandise and the brand itself. It fosters a connection between the customer and the product, where they feel they are receiving something custom-made for them, thus increasing the overall perceived value.

While collaboration with other businesses, offering price matching, and providing extended warranties are all relevant strategies that can impact customer perceptions, they generally do not create the same level of individualized value and engagement that club fitting services do.