Which type of marketing strategy includes letters to the editor and speaking engagements?

Public Relations (External) encompasses strategies designed to create and maintain a positive reputation for an organization or brand. This approach involves managing communication between the organization and its various stakeholders, and it often includes tactics like letters to the editor, which can help shape public opinion by sharing insights or responding to community issues, and speaking engagements, where representatives can directly address audiences and foster relationships.

These activities focus on building trust and informing the public, stakeholders, and potential customers, which is essential for generating goodwill and establishing a strong community presence. Conversely, the other options, such as Direct Marketing, primarily focus on targeted promotions or sales tactics, while Social Media and Event Marketing involve more interactive and immediate forms of engagement rather than the broader scope of image-building typically associated with Public Relations.