Why should core merchandise stock be the first merchandise added to the MAP?

Core merchandise should be the first stock added to the merchandise assortment plan (MAP) because it serves as the foundation for the golf shop's inventory and meets essential sales criteria. Core merchandise typically includes items that are in high demand and are expected to sell consistently throughout the year, providing a reliable base of revenue. By prioritizing these items, a golf operation can ensure that customers find popular and necessary products available, which can enhance overall customer satisfaction and loyalty.

Additionally, core merchandise often aligns with the establishment’s brand and targets the primary customer base, making it integral to sales and marketing strategies. Focusing on core items helps create a stable inventory and defines the overall identity of the shop, thereby effectively addressing customer needs and expectations.